AgRevolution offers same-day delivery

AgRevolution, an AGCO-owned, full-line agricultural equipment dealer operating in Kentucky, Illinois, and Indiana, now offers farmers same-day delivery in as little as two hours for in-stock parts.

Customers in the western Kentucky, southern Indiana, and southern Illinois service area can place orders online or by calling their nearest AgRevolution location. In-stock parts are delivered directly to the farm between two and six hours from the order, depending on part size.

Changing the model

For years, large equipment service required at least one trip to a dealership or a parts store —  not always convenient or simple. AgRevolution is flipping the traditional model to provide full-service, on-farm repair and maintenance to farmers in southern Indiana, southern Illinois, and Kentucky. 

Developed as part of AGCO’s Farmer First initiative, feedback from farmers indicated a desire to transact service and repair business on the farm, according to Stacy Anthony, CEO of AgRevolution. 

“We heard, ‘We want to do business on our farm, we want to stay on the farm, we don’t want our machines to leave the farm,’ ” Anthony says. “We shifted 180° and decided to do everything we can on the farm instead of from a traditional dealership network.” 

Mobile solutions

Since its introduction three years ago, AgRevolution has developed Smart Network coverage, combining some traditional brick-and-mortar facilities with a growing mobile network of service technicians. 

“In some locations,” Anthony says, “it’s necessary to have a light retail or more traditional hub-and-spoke operation. Some places, it’s parts and service centers; others, it’s parts only. But all three are interlaced with full onboard mobile service solutions. We started with 16 mobile trucks and we now have over 40.” 

The trucks in the AgRevolution fleet are created with a full office in the front and a dedicated workshop in the back, which includes cranes, lifts, and fully automated equipment necessary to complete work in the field. Each truck costs about $250,000 to outfit. While AgRevolution is owned by AGCO, technicians are able to service all makes of equipment.

“They’re in 40 different zones today and 40 different zones tomorrow,” Anthony says. “They’re flexible, they’re mobile, they can move and go wherever the customer needs them to go, which a fixed asset can’t do.”

Technicians start and end each day from their homes and receive daily work orders routed within their assigned areas, normally encompassing a radius of 40–100 miles, Anthony adds. A central dispatch team organizes the routes. If emergency situations arise, a dispatcher can rearrange a technician’s day to optimize time and mileage while taking care of unexpected issues. 

Outcomes and outlook

“Everybody wondered in the beginning, ‘Would this work?’ ” Anthony says. “Over the last three years — from day one to today — our business has grown 400%, so we think farmers have ratified that.”

Plans include growth within AgRevolution’s current footprint and expansion of its mobile fleet, as well as expanding the business model to other parts of the country. 

“We’ll continue to be very aggressive on delivering digital solutions and on innovation and technology when it comes to retrofit and precision opportunities,” Anthony says. “The nice thing about AGCO is the technology stack is retrofittable to almost anything you have on your farm.”

FarmerCore integration

AgRevolution fits the three pillars of AGCO’s recently announced FarmerCore model by focusing on an on-farm mindset, smart market coverage, and digital engagement. 

“We were created to serve as a test center to develop and encourage innovation with service and technology,” Anthony says. “The beauty of this relationship is that we try things out. If they work, they are introduced to the rest of the channel. If they don’t, they go back and revise them. Everything we do pivots toward what’s good for the farmer.”