Farm Management Agronomy Tip: Communicate with Your Ag Retailer Aaron Burke, Director of Central U.S. Crops with Atticus Crop Protection, recommends frequent communication with your retailer throughout the seasons. “The retailer is effectively a one-stop-shop for regional agronomic information, including challenges other growers in the area are facing and the effects local weather events have had on insect and disease pressure,” he says. By Successful Farming Staff Successful Farming Staff The content on Agriculture.com is by created by trained journalists who have become subject-matter experts in their fields. You may see some content using the byline "Successful Farming Staff." The content is primarily from information or a press release provided by other entities – such as the USDA, a university, or agricultural company. The press release has been vetted and reviewed by a staff editor. The content is edited and changed to reflect the voice and style of Successful Farming. Successful Farming's Editorial Guidelines Published on July 27, 2021 Close Photo: iStock: Jevtic Aaron Burke, Director of Central U.S. Crops with Atticus Crop Protection, recommends frequent communication with your retailer throughout the seasons. "The retailer is effectively a one-stop-shop for regional agronomic information, including challenges other growers in the area are facing and the effects local weather events have had on insect and disease pressure," he says. A trusted advisor like your retailer can also be especially helpful to sort through the variety of tech applications available to you. "Leveraging all of the technology can be overwhelming but a retailer can isolate the right solution for you and even coach you on how to use the tools," Burke says. Burke also says retailer websites and social media are great sources of information but a personal relationship two-way communication with your retailer is key. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit