WinField United, AgVend collaboration offers ag retailers a competitive advantage

WinField United and AgVend are coming together to give ag retailers the ability to provide a unified digital experience for farmers. Using AgVend's digital enablement solution, ag retailers and growers will be able to access WinField's digital tools, services, and marketing programs.

"We work with WinField United and AgVend so our teams can provide the best possible digital experience to our customers," says KC Graner, Vice President of Central Farm Service. "Now that we can seamlessly access WinField's programs through AgVend's platform, we can continue to improve that experience by giving our internal teams and customers alike the tools they need to be successful. This partnership will certainly amplify the adoption rate of future tools, technology, and programs available to our team and customers."

This relationship integrates WinField's programs by connecting the company's ATLAS portal to a retailer's AgVend-built digital platform. It allows WinField's retail-owners to maximize the value of their technology stack, provide a unified, digital experience to their teams and customers, and deliver timely insights and recommendations that strengthen their customer relationships.

"We are excited to expand our relationship with AgVend. This collaboration, in combination with our owners' trusted relationship with growers, will help retail sellers further differentiate themselves at the farm gate," says Brett Bruggeman, President of WinField United. "By providing unmatched, digital access to leading insights, risk management solutions, and sales-enablement tools, we are converting data into actionable results with greater speed to equip our retail-owners and farmers for the future."

"The challenges facing our industry are only getting more complex. But, within those challenges are real opportunities. This collaboration exemplifies how we, as agribusinesses, must work together to create a more dynamic and efficient supply chain," says Alexander Reichert, CEO of AgVend. "We are excited to see how this collaboration enables WinField United's retail-owners to take advantage of emerging opportunities and best serve their customers well into the future."

In the initial phase, participating sales teams and growers will have access to WinField United programs – including loyalty and incentive programs, financing options, customized agronomic prescription plans, risk mitigation warranties and digital marketing campaigns – through the retailer's AgVend-built digital platform. As the collaboration progresses, additional offerings will be made available in the future.