New Holland FieldOps to simplify digital farm management

New Holland has announced FieldOps, a free farm management web and mobile platform to manage mixed-fleet machines and operation data. 

“Agriculture is changing rapidly, and farmers are increasingly asking us to support them with simple solutions for complex problems. Our approach is always putting customers at the center and it is our job to help by developing technological products that improve their productivity”, says Carlo Lambro, brand president at New Holland. “FieldOps was created thanks to our customers’ feedback, prioritizing simplicity and intuitiveness for the interface. It enables farmers to improve their efficiency and profitability, whether they’re investing in a new fleet or adding automation to their existing machines.”  

FieldOps is designed to be an all-in-one, easy-to-use platform, uniting farmers’ core operational needs in one place, accessed from almost any device. This is intended to simplify a farmer’s workflow from the moment they connect to their machines, all the way through post-season analysis. 

Instead of using multiple apps to manage a mixed fleet, Field Ops will enable farmers to view and monitor all of their machines in one place, centralizing tools like New Holland PLM Connect into one platform. 

FieldOps will feature real-time machine monitoring, remote view of in-cab displays, visualization of agronomic data layers, in addition to a number of other features. 

The New Holland FieldOps app is currently in its final stages of development and testing, with a full release expected later this year.